Video Transcript – English
Let us try to understand through few examples
– to buy something you search on google and after reviewing a product on different websites you buy it. You are able to find the products that you want to buy because sellers have done SEO that is digital marketing.
– you receive promotional emails it’s digital marketing
– you receive offers SMS it’s digital marketing
– You see sponsored ads
In simple words marketing that you do through a digital medium is part of digital marketing.
Digital marketing can be done through social media networking sites (like FB, Whatsapp, Twitter, LinkedIn etc), blogging, website, SEO, videos, emails, SMS, paid ads etc.
Today small scale to multinational companies all use digital marketing as their many strategies.
As internet users are growing it becomes easy for us to reach our targeted audience.
Digital marketing is cheapest marketing channel, is the only channel that is data-driven and measurable. every month business over the world spends billions & trillions of dollars in digital marketing.
There are more than 60 ways of digital marketing, but some of the most important channels are
1. Social Media Marketing
On an average, a person spends 2-3 hours a day on social media sites like FaceBook, Instagram, Twitter, LinkedIn etc.
So there is huge potential for social media marketing to reach your potential customer.
2. Search Engine Optimisation- SEO helps to rank your website on search engines for the first 10 results based on the keyword you use.
Why is it necessary to rank your site, because whenever you want to buy something you first search on google; compare it and then you buy the product.
So for your business, you too will need your website to rank first.
Besides this, there are other ways too for digital marketing like pay per click, email marketing, SMS marketing, content marketing.
Career in digital marketing
If we talk about pay scale in digital marketing, digital marketing is one of the top jobs in the world and they are paid very well and even in Ahmedabad.
If an individual’s digital marketing concepts are clear, even though as a fresher he can get salary up to 20,000.
Looking at the current scenario we have less trained digital marketing professionals and demand is huge.
What qualification do you need to become a digital marketer?
There is no qualification requirement for digital marketing anyone from engineering, commerce, management, doctors can do digital marketing.
There is more than 1 lakh job waiting for you in digital marketing.
So friends if you are thinking to make your career in digital marketing, leave your worries aside start learning digital marketing.
Thank you and have a nice day.