It’s November already, and with only 1.5 months left until the new year, now’s the perfect time to start gearing up for 2025!
Whether you are a marketer, business owner, or simply a person who wants to stay ahead of the curve on social media platforms, correct marketing statistics will really help to understand how social media is shaping up.
Social media is changing fast, and these numbers will give insight into where to focus your marketing efforts and hit the ground running in the next year.
You would know that by 2028, social media ad spending is expected to surpass $255 billion or that 62% of people globally use social networking sites.
These social media marketing statistics, spanning from the influence of platforms like Facebook, Instagram, and TikTok to the growing impact of video marketing, will give you a glance at the future of digital marketing and social media marketing. Shall we jump in?
Let's jump into the 65 must-know stats to get you ready for 2025!
50+ must-know stats about social media marketing
Global Social Media Advertising
- » By 2028, social media marketing ad spending is expected to surpass $255 billion.
- » In 2024, social media ad spending could reach $219 billion.
- » Mobile social media ads might hit $212 billion by 2028.
- » There are 5.17 billion social network users worldwide.
- » The U.S. generated about $76 million in social media ad spending.
- » Average cost-per-mille (CPM) for social media ads is $6.06.
- » Social media ad impressions increased by 324% in 2023.
- » 62% of people globally use social networking sites.
Facebook Advertising
- » Meta’s ad revenue is $131 billion.
- » Over 10 million advertisers use Facebook ads.
- » 67% of global marketers have used Facebook ads.
- » 53% of marketers plan to increase Facebook ad spending.
- » 29% of B2B and B2C marketers say Facebook provides the best ROI.
Instagram Advertising
- » Instagram Reels ads can potentially reach 675 million people.
- » Over 500 million people can be reached with Instagram Story ads.
- » Mixed Instagram campaigns are 90% more likely to be cost-effective.
- » 52% of global marketers have used Instagram ads.
- » 29% of marketers say Instagram offers the highest ROI.
YouTube Advertising
- » YouTube generated $31 billion in global ad revenue in 2023.
- » 90% of marketers use YouTube for video marketing.
- » 43% of U.S. ad buyers use YouTube Shorts.
- » 26% of marketers say YouTube provides the highest ROI.
- » 7 out of 10 customers make a purchase after watching a YouTube video.
LinkedIn Advertising
- » LinkedIn's ad revenue is $5.9 billion.
- » LinkedIn Message ads with Lead Gen Forms generate 4x more leads.
- » Ads with large images on LinkedIn achieve 38% higher click-through rates (CTR).
- » LinkedIn ads lead to 33% higher purchase intent.
X (Formerly Twitter) Advertising
- » X generated $4 billion in global ad revenue.
- » X has 237 million monetizable daily active users.
- » 97% of X users prefer ads with visual elements.
- » Ads featuring logos early on achieve 30% higher brand recall.
TikTok Advertising
- » ByteDance, TikTok’s parent company, earned $31.7 billion in ad revenue.
- » TikTok’s average audience reach is 45%.
- » 43% of marketers plan to increase their TikTok ad spending.
- » 36% of consumers are open to buying products advertised on TikTok.
Influencer Marketing
- » 70% of brands have tracked sales from influencer campaigns.
- » 50% of millennials trust influencer recommendations over traditional ads.
- » Influencer marketing generates an average of $5.20 for every $1 spent.
Social Media User Behavior
- » The average user spends 143 minutes a day on social media.
- » 70% of online shoppers aged 27-42 have used social media to make purchases.
- » 58% of U.S. shoppers bought a product after seeing it on social media.
Content Marketing Strategy
- » 97% of marketers use content marketing.
- » 83% of marketers prioritise content quality over quantity.
- » Content marketing is expected to be worth $600 billion by 2024.
- » Content marketing generates 3x more leads than traditional methods.
Blogging Statistics
- » 7 million blog posts are published daily.
- » 82% of marketers report positive ROI from blogging.
- » Articles over 7,000 words generate 4x more traffic.
Visual Content Marketing
- » 91% of marketers use video as a key content format.
- » 64% of customers make purchases after watching product videos.
Podcast Statistics
- » Podcast listeners are expected to reach 504.9 million by 2024.
- » 8 out of 10 listeners finish entire podcast episodes.
- » Podcast ad spending could reach $4.02 billion by 2024.
- » The global email user base is projected to reach 4.6 billion by 2025.
These statistics are helpful guidance, but they're not the whole story. The beauty of content on social media is that you never know what might take off.
Create something unique and shareable, and you could be viral overnight, just like Despacito did, or Gangnam Style, or even the viral wink of Priya Varrier. The list goes on!
Sometimes, it happens by luck; other times, everything is a matter of your creativity and effort. While these numbers may give you a compass, don't forget that the magic of social media lies in how unpredictable it can be.
Conclusion
As we wrap up, it's clear that social media marketing is a dynamic and ever-changing landscape. The stats we've shared offer valuable insights and a roadmap for what's ahead, but they are just one piece of the puzzle. In the end, success on social media often comes down to creativity, timing, and sometimes a bit of luck.
As we move toward 2025, keep these numbers in mind, but don’t be afraid to take risks, experiment, and create content that’s authentic and shareable. After all, the next viral sensation could be just around the corner—why not make it yours?
