The 15 Best Social Media Marketing Podcasts to Boost Your Strategy

Have you ever done it?

When you scroll through Reels, you can find a hilarious meme or an instant how-to in business marketing.

This is fun for the moment but after a few minutes… it's gone.

Plus, one does not always get the full context due to the size of the videos being so short.

Even informative blog posts tend to feel like a chore. You have to read and pay attention and you can easily lose focus.

That's not with a podcast.

This is an expert walking you through a real-life example of marketing strategy from beginning to finish. There — one is an actual conversion and at times a no-holds-barred conversation.

At the end of it, you're not just entertained – you get something you can actually use.

Reels are short on info.

You might catch a fragment of a thought, but without the full context it is hard to understand the collective idea. It is like piecing together a movie with just a few random clips.

Podcasts, however have the time and space to make you think properly.

You get the backstory, the context, the thinking behind it all. And what they would say — if that was possible, and I spoke with monologue victims post-experience to get their perspectives on the ordeal as well as the main elements.

But if you are actually serious about elevating your marketing game, then it could be time for you to drop the quick fixes and activate a podcast within that mighty cerebrum of yours. It's beyond entertainment – it gives you lasting knowledge.

Ready to dive deeper? Discover the best social media marketing podcasts that will fill your head with ways you can transform your strategy?!

Top 15 Social Media Marketing Podcasts in 2024 

1. The GaryVee Audio Experience (Gary Vaynerchuk)

Gary Vaynerchuk, entrepreneur, author, and founder of VaynerMedia. Gary Vee shares insights on digital marketing, entrepreneurship, and personal branding. His podcasts are a mix of interviews, keynote speeches, and Q&A sessions, packed with actionable tips.

• Best Episodes: The 2024 Marketing Strategy That Will Drive Results & “How to Stand Out in the Digital World.”

• Schedule: Daily

• Based: New York, USA

https://garyvaynerchuk.com/podcast/

2. The Influencer Podcast (Julie Solomon)

Julie Solomon, NYT bestselling publicist and brand strategist. Julie provides actionable tips for growing influence, landing brand deals, and building a personal brand, featuring interviews with successful influencers and marketers.

• Best Episodes: “How to Monetize Your Influence” & “Growing Your Personal Brand on Social Media.”

• Schedule: Weekly (Tuesdays)

• Based: Los Angeles, USA
  Julie provides actionable tips for growing influence, landing brand deals, and building a personal brand, featuring interviews with successful influencers and marketers.

https://juliesolomon.net/podcast/

3. Social Minds (Theo Watt & Eve Young)

Theo Watt & Eve Young, social media strategists at Social Chain. Theo and Eve dissect social media trends, providing detailed analyses of how platforms like TikTok, Instagram, and Facebook evolve.

• Best Episodes: “The Future of Social Media Marketing” & “How Algorithms Shape Content.”

• Schedule: Weekly

• Based: Manchester, UK

https://podcasts.apple.com/gb/podcast/073-theo-watt-eve-young-the-problem-with-millennials/id1347973549?i=1000438839796

4. Savvy Social Podcast (Andréa Jones)

Andréa Jones, social media strategist, founder of Savvy Social School. Andréa offers tips for building a sustainable social media presence and practical advice for managing platforms.

• Best Episodes: “How to Build a Content Strategy” & “Social Media Trends for 2024.”

• Schedule: Weekly (Thursdays)

• Based: Atlanta, USA

https://onlinedrea.com/podcast/

5. Marketing School (Neil Patel & Eric Siu)

Neil Patel, co-founder of Crazy Egg, and Eric Siu, CEO of Single Grain. Patel and Siu cover everything from SEO and content marketing to social media strategies, delivering concise, actionable episodes.

• Best Episodes: “Social Media Marketing Hacks” & “How to Rank on Google in 2024.”

• Schedule: Daily

• Based: Los Angeles, USA

https://marketingschool.io/

You've made it halfway through the blog!  But don't stop now – keep reading until the end to uncover a special bonus, just for you.

6. Online Marketing Made Easy (Amy Porterfield)

Amy Porterfield, online marketing expert and former Tony Robbins employee. Amy focuses on helping entrepreneurs leverage social media, email marketing, and course creation to grow their businesses.

• Best Episodes: “Building a List Using Social Media” & “Creating a Digital Course to Sell Online.”

• Schedule: Weekly (Thursdays)

• Based: San Diego, USA

https://www.amyporterfield.com/digital-marketing-podcast/

7. The Shine Online Podcast (Natasha Pierre)

Natasha Pierre, video marketing strategist. Natasha emphasises video marketing strategies to enhance brand presence, particularly on Instagram.

• Best Episodes: “How to Stand Out with Video Content” & “Instagram Strategies for 2024.”

• Schedule: Bi-weekly

• Based: Miami, USA

https://shinewithnatasha.com/podcast

8. Social Media Decoded (Michelle Thames)

Michelle Thames, social media strategist. Michelle offers guidance on using social media to grow businesses, with a particular focus on community building and engagement.

• Best Episodes: “How to Monetize Instagram” & “Content Strategies for Small Businesses.”

• Schedule: Weekly

• Based: Chicago, USA

https://podcasts.apple.com/us/podcast/social-media-decoded/id1518875342

9. The Science of Social Media (Buffer Team)

Buffer team, social media scheduling platform experts. Buffer’s podcast is designed for social media managers, offering tips on maximising productivity and social engagement.

• Best Episodes: “Social Media Trends to Watch” & “How to Create Engaging Content.”

• Schedule: Bi-weekly

• Based: San Francisco, USA

https://open.spotify.com/show/3Loaoam1FqP2YH9RnB8GMV

10. Marketing Over Coffee (John Wall & Christopher Penn)

John Wall, marketing expert, and Christopher Penn, analytics professional. Marketing Over Coffee blends marketing strategies with emerging technology trends, helping marketers navigate modern challenges. 

• Best Episodes: “Social Media Analytics” & “Using AI for Social Media.”

• Schedule: Weekly

• Based: Boston, USA

https://www.marketingovercoffee.com/

11. Girlboss Radio (Sophia Amoruso)

Sophia Amoruso, founder of Girlboss and Nasty Gal. Sophia dives into marketing and entrepreneurship from a female empowerment perspective, with a focus on social media branding.

• Best Episodes: “Social Media as a Business Tool” & “How Women Can Dominate Online.”

• Schedule: Weekly

• Based: Los Angeles, USA

https://girlboss.com/pages/radio

12. Creator Club Podcast (Katie Steckly)

Katie Steckly, content creator and social media coach. Katie teaches content creators how to build strong strategies for Instagram, YouTube, and more, with a focus on creators of all levels.

• Best Episodes: “Instagram Reels for Business” & “Building a YouTube Presence in 2024.”

• Schedule: Weekly (Mondays)

• Based: Ontario, Canada

https://katiesteckly.com/creator-club-podcast

13. Perpetual Traffic (Ralph Burns & Kasim Aslam)

• Hosts: Ralph Burns, founder of Tier 11, and Kasim Aslam, CEO of Solutions 8. The duo covers paid traffic strategies, helping marketers optimise their advertising efforts on social platforms.

• Best Episodes: “Facebook Ads for E-commerce” & “Advanced Retargeting Tactics.”

• Schedule: Weekly (Tuesdays)

• Based: Boston, USA

https://kasimaslam.com/perpetual-traffic-podcast/

14. Beyond Influence (Kwame Appiah & Scott Sutton)

Kwame Appiah & Scott Sutton, influencer marketing experts. Kwame and Scott explain how brands can leverage influencer partnerships to enhance their digital strategies.

• Best Episodes: “How to Collaborate with Influencers” & “Measuring Influencer Campaign Success.”

• Schedule: Bi-weekly

• Based: New York, USA

https://later.com/beyond-influence-podcast/

15. Her Life By Design (Christina Galbato)

Christina Galbato, former travel influencer turned business coach. Christina’s podcast caters to women looking to monetize their influence and grow personal brands on social media.

• Best Episodes: “Instagram Growth Strategies” & “Building a Personal Brand.”

• Schedule: Weekly (Wednesdays)

• Based: New York, USAThanks for sticking it to the last, as promised here is the bonus gift for you.

https://podcasts.apple.com/us/podcast/her-life-by-design/id1486275339

Thanks for sticking it out to the end! As promised, here is your bonus gift.

Bonus: If you're a marketing strategist, you should definitely check out the blogs on ProductMonk.io. They offer insightful content based on the latest market trends, helping you craft top-notch strategies. Their case studies of recent campaigns by popular brands dive deep into why these campaigns succeeded and what key lessons you can learn from their success. Whether you're looking for fresh ideas or practical tips to enhance your marketing approach, ProductMonk.io has valuable resources to guide you.

Key takeaways

Instagram Reels and podcasts offer different content experiences. Reels provide quick, entertaining snippets, often leading to short-term memory retention. In contrast, podcasts offer more in-depth, thoughtful discussions, helping listeners gain lasting insights and practical knowledge, particularly in fields like marketing. For strategists seeking deeper understanding, podcasts offer a more valuable resource, with detailed case studies and expert insights that support long-term learning and effective strategy development.