Jewellery is a growing industry, especially selling jewellery online. Everyone wants to dive into selling jewellery online, and why not?
Jewellery is a part of the fashion industry, and most fashion products are sold online through various digital platforms like FaceBook, Instagram, google, youtube, WhatsApp and others.
Jewellery is a billion-dollar industry, and speaking of selling online, it has no geographical boundaries. It appeals to both men and women of any age or culture.
There is huge potential buyers out there if marketed and sold jewellery with proper strategy.
Sellers can offer a wide range of products like rings, necklaces, anklets, bracelets, and more.
Each product can be made with different combinations of materials like diamond, gold, platinum, beads, gemstones, and more.
Jewellery products come in every price range where everyone can buy them as per their capability.
This blog will help you to understand and give direction for selling any jewellery online.
Before doing digital marketing for your jewellery brand, let’s get ready with the basic part which every Jewelry industry needs to follow.
1. New designs
Marketing and kind of product go hand in hand for good sales.
Jewelry is an industry where you will find new designs, styles, and looks every day.
If you want to sell jewellery online/offline, you need to have new & trending designs every month.
2. Photography
Good photography is the key to selling jewellery.
Jewellery is a kind of product where people are more concerned about the details of the design.
Plus, we are talking to sell it online, where people cannot touch and feel the product and neither they can have a close look at it.
So have a professional photographer in your team.
3. Model
We need to help our customers to imagine how will look when they wear it.
That imagination is only possible if they see someone wearing it.
Hire a good model and shoot your product as it will be easy for the buyer to imagine themselves.
4. Branding
Well-known brands drive 70% of the sales because of their name.
Because trust is the major factor in convincing people to buy from you, it can only be done through proper brand strategy.
Branding can even help small businesses as once people start buying your product, they will know about you & they will recommend it to other people.
Once they recommend you, people will search for you on Google, Facebook, Instagram, or other platforms.
5. Website
Website is your 24×7 salesman; whatever digital marketing you do, the final destination for every strategy will be the website.
Create a decent website / e-Commerce store. If you want to know how your website / e-commerce should be, here is a video for your reference.
As your website is going to be the front face of your business it is highly required to optimise your website in terms of User Interface (UI), User Experience (UX) and clear call-to-action(CTA).
Once you are growing your business, people will start searching for you on Google, and at that moment, if you don’t have a website, then somewhere, you’re missing the connection.
6. Digital Marketing for Jewelry
Once you are ready with everything; now let’s talk about digital marketing strategies that you can use to promote your jewelry business online.
– Social Media Marketing
For jewellery, the most effective platforms that you can use in Facebook and Instagram. Create a beautiful piece of content for your Facebook page and Instagram account.
Once your FB page and Insta account has 30-40 piece of content, start advertising your product. These platforms will help you a lot because Facebook and Instagram will give really good targeting options through sponsor ads. So, you can target people based on their age, gender, interests, location, etc.
Social media marketing is a really good way to create brand awareness if done strategically using sponsored ads, influencer marketing and the right collaboration.
– Google Ads
Google search and shopping ads can directly help you to reach people who are searching to buy jewellery. Google Search ads and shopping ads are also referred to as PPC ads.
Along with that, you can also go for display ads and youtube ads for branding. Display ads and Video ads will help you reach people based on age, gender, and behaviour.
– SEO
You can also do SEO by targeting keywords and ranking your website on search engines like google, bing, etc.
Search engine optimization helps you to bring qualitative organic traffic. To rank your ecommerce website you first need to do keyword research and competitor analysis and find the gap in keywords where you can rank the website easily on the first page with less effort and then you can go for competitive keywords later on.
– Remarketing Campaign
You can also run remarketing campaigns on FB, Insta, and youtube to target people who have already visited your website once.
Remarketing campaign is one of the integrated strategies of your marketing campaign (online ads).
You might have experienced a lot of time when you visit Flipkart/Amazon/etc. websites to buy some product, and if you are not buying it, you might start seeing ads on FB and Insta for the same product that you have visited. These are known as remarketing campaigns.
We have seen that remarketing campaigns help to get 20% more sales.
– Marketplace
You can also list your jewellery on different marketplaces like Flipkart, Amazon, Myntra, and others to sell your product as these are the places where people come to buy jewellery and can help you increase your sales.
– Google My Business
If you have a store where you are expecting people to visit then you should never ignore the power of local SEO. Listing your store on google my business helps to get found by the people who are searching for jewellery in your nearby area.
– Loyalty points
Getting customers back to purchase from you is again the point that you need to achieve and that can be done by giving loyalty points to your customer in their next purchase. This helps to enhance your brand loyalty as well.
– Content Marketing
Content marketing is really important to connect all the dots of the buyer’s journey on all digital and social media.
You can create the right online presence by strategically creating the content and distributing it on the right marketing platforms. Content is everything right about your product description, reviews, case studies, testimonials, FAQ’s and more.
All the content that helps to spread awareness and helps your audience make purchase decisions is part of effective digital marketing.
Conclusion
So I hope you liked this blog & might help you to create a good digital marketing strategy for selling jewellery online.
If you still face any difficulty in creating a digital marketing strategy for your business, then do not hesitate to reach out.
We will be really happy to guide you on: How you can sell jewellery online?
